Lorrianne Nault

I’m a Seattle-based UX design leader with 20+ years of experience and a proven track record of delivering effective change and building great teams.

Contact me at: info@frictiontoflow.com

EXPERIENCE

U.S. DIGITAL RESPONSE

Project Lead
09/2020- Present

• U.S. Digital Response connects experienced, pro-bono technologists with local government and non-profit organizations responding to crisis, to quickly deliver critical services and infrastructure that support the needs of the public.
• Helped identify, staff, and execute new projects that could deliver solutions to government partners faster and more efficiently. Projects include redesigning a mental health and substance use recovery site to handle increased demand, and developing training materials to support a state-level vaccine rollout.

UNIFY CONSULTING

Practice Director, Experience Design
07/2019 – 08/2020

• Served as director of Experience Design and interim head of Marketing and Business & Functional Analysis practice lines, in addition to consulting full-time on client projects
• Partnered with business development to find and pitch new opportunities, and collaborated with leadership to develop and launch interdisciplinary end-to-end client solutions
• Recruited and vetted UX candidates, and developed strategy around practice development, market differentiation, training materials, and client-facing presentations.

UX Consultant, Seattle Cancer Care Alliance

• Developed a comprehensive user research plan to evaluate and innovate on ways to better serve SCCA’s patient and employee populations
• Employed a combination of both qualitative and quantitative methods (patient interviews, surveys, usability testing, brainstorming sessions, bench marking studies) to evaluate cancer patients’ satisfaction with existing mobile apps, discover latent information and health management needs and influence EHR software integration
• Conducted contextual inquiry sessions (observation + interview) with oncologists to determine causes of physician burn out, and model workflow, cultural and physical space breakdowns and opportunities

Analyst/Project manager, F5 Networks

• Maintained project schedule, progress reports and roadmap for comprehensive data governance project
• Managed stakeholder interviews, collected insights and consolidated feedback
• Created summary decks to communicate findings to executive sponsors

ATLASSIAN

UX Consultant
01/2019 – 05/2019

• Collaborated with the Buyer Experience team to gather customer feedback on strategic onboarding and purchase flows ensuring successful launch of new business-critical enterprise products
• Conducted extensive competitive analysis on key buyer journeys and identified best practices and opportunities to differentiate
• Created research plans, facilitated remote usability studies and analyzed results

eHEALTH

Vice President, User Experience & Design
02/2013 – 05/2018

• Provided guidance, training and mentorship to a team of multi-disciplinary designers in an agile environment
• Tripled the size of the design team and created a collaborative team culture that inspired creativity, efficiency, and design excellence
• Created new solutions to simplify and adapt our shopping flows in response to ever-changing government regulations and guidelines due to the inception of the Affordable Care Act
• Independent study found that “eHealth was considerably more usable than other health exchange sites…” (success rate 16% higher than its closest competitor)
• Completed multiple complete site redesigns for Individual, Medicare & Small Business product lines
• Organized eHealth’s first global design summit for intensive training, knowledge sharing and team building, culminating in a 2-day hackathon
• Established user research discipline at eHealth and created an in-house usability lab
• Moved eHealth from desktop-only to mobile-optimized, responsive websites (increased mobile conversions by 110%)
• Completed a brand redesign/overhaul in 2013 and managed brand guidelines, creative assets and design patterns for the entire company

EDUCATION.COM

Director of User Experience
12/2010 – 02/2013

• Collaborated with executive team to develop overall product direction and design strategy
• Designed new features to spec, including a school boundaries application, workbooks and Wonder Box ecommerce flows, and complete redesign of the most popular hubs: worksheet. Within just two days the redesign resulted in more 62% more page views, lower bounce rate and 20% increase in conversions
• Established the company’s first customer feedback loops via a power user panel, community events, and both on-site and remote user research sessions
• Recruited and hired design talent and mentored more junior designers

SAP LABS

Senior UX Designer/Design Consultant
04/2007 – 12/2010

• Led strategic innovation projects for customers and internal stakeholders and created proof-of-concept prototypes as part of CEO sponsored design services team
• Used a user-centered process to help define ambiguous problems, attain internal alignment, and develop product and communication strategies around topics such as enterprise SOA, company-sponsored social networking, contractor management and AI
• Facilitated design thinking and ideation workshops for customers, clients and top-talent employees, in the U.S. and Europe and developed a playbook for scaling design efforts

EBAY

UI Designer
09/2005 – 04/2007

• Led the design activities for My eBay, consistently the highest trafficked area of the site, and designed other shopping tools such as eBay Express wish list, saved search and Bid Assistant

POCKETPATH

User Testing Analyst
10/2004 – 08/2005

• Collaborated with a UPMC nursing professor to design and test a PDA application to help lung transplant recipients manage their symptoms and identify signs of rejection

SMITH COLLEGE ADVANCEMENT

Web Specialist
08/2001 – 08/2004

• Designed, built and managed Smith’s campaign fundraising website, using HTML, CSS, and JavaScript. I was essentially a one-person development team, performing all tasks including design, front-end development and QA
• Won Silver Medal for Best Specialty Site, 2004 CASE Awards

MODEM MEDIA

Assistant Producer
07/2000 – 05/2001

• Managed project schedules, resources and budgets for various Fortune 500 client projects and provided information architecture support. Clients include: IBM, Philips and GE

EDUCATION

Carnegie Mellon University, Pittsburgh, PA
Master of Human-Computer Interaction (MHCI)

Syracuse University, Syracuse, NY
B.F.A Computer Graphics, Minor in Music Industry

To see a full history of my work experience, skills and education, please visit my LinkedIn profile.